3 must-haves in your B2C e-mail marketing

Author

Rasmus Rikken
March 21, 2023

Read time: 2 minutes 21 seconds

Hey there! Here you’ll find cool shit about marketing & actionable insights.
Simple tools, resources, and frameworks to make you a better marketer.

TL;DR of today’s newsletter:

  • 3 must-haves to personalize your e-mail marketing

  • 3 marketing links of the week

  • book swap club

Let’s dive right in.

3 must-haves to personalize your e-mail marketing…

… and increase revenue!

I know, I know. Everyone keeps talking about personalization… but there’s a reason – it works wonders and helps boost conversions.

So here’s a friendly reminder to you: If you can use personalized e-mails in your marketing mix, make sure you try out these tips:

🧩 Segmentation 🧩 

Categorize your email list based on demographics, interests, or past behavior to create targeted email campaigns that resonate with specific audience segments.

📊 Numbers to back it up:
Marketers generate 760% more email revenue from segmented campaigns! 

💰️ What you’ll get:
Increased email deliverability & increased conversions.

📩 Behavior-Triggered Emails 📩  

Send automated emails based on user actions, such as abandoned cart reminders, post-purchase follow-ups, or content recommendations, to provide timely and relevant communication.

📊 Numbers to back it up:
Trigger-based marketing emails outperform batch and blast emails by 497%!

💰️ What you’ll get: 
Heightened prospect engagement, more click-throughs, and an increased purchase rate.

🌐 Dynamic Content 🌐

Use dynamic content to adapt email elements, such as images, text, or offers, based on the recipient's geographical data, preferences, or behavior, ensuring a personalized experience.

📊 Numbers to back it up:
Using dynamic content based on location increased click-through rates by 29%!

💰️ What you’ll get: 
Higher transaction rates, better customer engagement, and improved click-through rates.

But make sure you double-check your personalization, #FirstName! 👇️ 

Productivity Topic

As I haven’t had the productivity I was hoping for in the last week, I just can’t come up with anything good. I’ll just go with honesty: I derailed and don’t want to talk about productivity tips whilst failing to walk the talk.

For the next edition, however, I’ve got some plans in mind already! 🤝 

🔗 Three links of the week

  • To understand the importance of AI, you have to look at it from a broad perspective. Here are some stats about the global artificial intelligence market, and which companies are prioritizing the technology.

  • Want to learn how to turn prospects into paying customers? Here are 5 tips on how you can identify opportunities to refine your content strategy and convert more leads.

  • Looking for effective ways to promote and sell your products on Instagram? Here are 7 ideas to highlight products, attract interest, and increase sales via Instagram.

What the fuck I’m up to?

I became part of a Twitter book swap club which was started by Alexandre. I’m currently reading “Before the coffee gets cold” by Toshikazu Kawaguchi. It’s non-fiction and I love it! A good break from constantly reading non-fiction business books.

If you’re reading this newsletter, there’s a high chance you’re a marketer – check this out if interested and tag along:

And that’s a taco. If you made it this far, thank you!

If you liked this newsletter, send it to your 1 marketer friend – and catch up with them, you probably haven’t spoken for a while. 😏

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