My first newsletter

My first newsletter, "De Profundis"

read on rasmus.beehiiv.com

What's up, friends and foreigners?

Today at a glance:

• A short overview of what you can expect with this newsletter.

• What tools am I using to bootstrap my journey of note-taking and sharing it with you through a newsletter.

• What I'm currently up to.

What to expect?

Carefully curated shills of products with referral links. Nah, not really. My main goal with this is to start a habit of writing and finding an outlet for my ideas, recapping what I have recently found, mastered, or where I've failed.

It will mostly be free-form writing on topics that relate to the vast marketing industry. I won't shy out of talking about the different kinds of tools and resources that I use to be more productive or the technological stack that I am using.

Every now and then I'll make a quick case study on some of the marketing campaigns I have run or been involved with. Both good and bad ones so you can find tips or tricks for replicating a successful campaign or what to completely avoid.

But maybe there's more. Maybe I am trying to pursue a career in being a newsletter (or Twitter) chad.

That's entirely possible. Let's see how it goes.

What tools am I using?

You've already met the first tool. Beehiiv. What is it?

It's an all-in-one e-mail newsletter platform. I like the features it has and the ease of setting up and managing a newsletter. Created by former employees of the Morning Brew newsletter.

I have tried and set up a lot of various newsletters for businesses using platforms like SendInBlue, Substack, or the infamous MailChimp.

The free version of Beehiiv has so many built-in features even for the free version. It has a neat built-in referral system for whenever there may be a need for it, and strong analytical tools. It's the perfect tool to build and scale newsletters.

And that is it. If I build a habit out of writing this newsletter, I will most probably add Twitter to my list of channels where bits of the content from here will be shared there and used as a platform to grow my newsletter audience. The platform that I will definitely start using then is Hypefury.

What am I currently up to?

Recovering from COVID. 😷 Again... But focusing on resting and reloading has felt like a long-needed vacation for my brain. So the holidays have been quiet and not too productive. But it's due to change. New years resolutions, anyone? 😅

Recommendation Zone 💡

One of my favorite case studies/newsletters to read is definitely growth.design. They've built the experience to read it fun, engaging, and easily understandable; and their focus is on Product User Experience. I highly recommend you check them out. Their latest case study on Tinder is a great example:

What's my jam?

📚 I'm currently reading, after it living long on my to-do list, How to Win Friends and Influence People by Dale Carnegie. It's a nice reminder of various communication tips. One of the most memorable quotes from this book so far:

That's it. If you have any feedback, please reply to this email with your thoughts. Maybe it's too long, too short, missing a section, or you have other suggestions on what I should do. Maybe you want to unsubscribe entirely, you're free to go (although I might come and haunt you).

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