The Rookie Marketer’s Revelations

Read time: 3 minutes 50 seconds

Hey there! Here you’ll find cool shit about marketing & actionable insights.
Simple tools, resources, and frameworks to make you a better marketer.

Today’s newsletter will have a unique twist. I will share a note from my daily personal writing to understand whether it’d have a chance of being content.

My ramblings may or may not have a specific outcome, but these notes will hopefully act as a minefield where my written content may detonate and make you think. Or not. 🤷‍♂️ 

Share your love or hate for this format by replying to this e-mail. ✋ 

Let’s dive right in.

The Rookie Marketer’s Revelations

Sometimes, boosting campaign performance means stepping back and checking whether internal processes and workflows can be optimized. As a marketer, you're probably aware that the customer journey funnel can be long and unpredictable.

Each interaction within the funnel is vital, especially for longer sales processes or high-value products. One effective touchpoint could be why you get promoted in two years due to the company’s growth through marketing (or make a great case study).

You and your team are also part of a customer journey. Your company’s.

So, let's apply our marketing skills to streamline our internal collaboration flows.

Zoom out and work on improving your processes and workflows. Remember those endless hours you’ve wasted on useless meetings? Just adding "Objectives and Goals" to meeting agendas could have saved us! 🙄

As a marketer, you constantly train your brain to identify and solve problems:

• Why is the CTR so low?

• How can we replicate the success of this campaign?

• Where is all this traffic coming from?

• How do I access the admin panel of Google Analytics 4? It has changed, again! 😏 

• Where can I repurpose this content?

• What made this blog article a success?

• What to do after Google Optimize sunsets?

So, use those skills to enhance your internal collaboration and grow your marketing capabilities.

Unleash the Kraketer _{(unsuccessful marketing pun)}

Often, we think that external agencies and internal teams should only handle specific tasks, like PPC, SEO, PR, or CRO.

But that mindset can hinder your growth as a marketer. Take a step back to think outside of the box. If it’s out of your reach, pitch it to your superior or ask an agency for assistance.

As a marketing strategist, I have a variety of responsibilities and personal aspirations that I want to conquer at work. And I often fall prey to a narrow train of thought and fail to think outside the box.

I was conducting market research for an internal project and spent a lot of time on it, but I could’ve just asked our agency to help me out with the task and just delegate a part of it to them.

Increased costs? Yes. 

Would I have had the time to focus on increasing our CRO? Yes. 

Both activities are set up to benefit the company – and you get the opportunity to focus on what you do best.

Don't let constraints (budgets, processes, long pipelines) become your comfort zone. Embrace change and think outside the box to improve your overall performance as a marketer.

Otherwise, It’s a sure-as-hell way to mediocrity and boredom.

Whenever you're working on a project, brainstorm your constraints and blockers. For example:

• Budget limitations - If you go over budget, would you get a much better output? Trust your marketing gut. 🤔

• Team resources - If your motion designer is too busy, consider outsourcing or hiring additional help. 🎨

• Time constraints - Don't try to do everything alone. Ask your team for support or outsourcing if necessary. ⏳ Guilty.

A simple thing, but everyone is talking about the sexy things. I’m sure I am not the only one out there who can run into trouble with delegation or subconsciously make things too complicated.

Never underestimate the power of going back to basics and reassessing the mundane, the boring, and the usual. Surprises await!

Three links of the week

• Read this if you manage people. Here are 6 tips to be a great manager now when everyone feels the added level of stress due to layoffs.

• The history and future of marketing attribution. Read for a brief history of marketing attribution, different models that are used today, and where it may be heading.

• What is generative AI and why do you need to implement it in your marketing? The challenge of managing the coming avalanche of content should be top of mind for everyone. Read here.

What the fuck I’m up to?

Scrambling to get this written! We’re moving to the countryside next week and will have another busy weekend. Although I want to stay close to the city, there is low-key excitement in going to finally live in a house!

I’m going to try out and brew mead. I’m climbing out from under a pile of work and projects – bringing back different frameworks to optimize my daily workload. Revisiting “The One Thing” by Gary Keller next week to help me prioritize work.

And that’s a taco. If you made it this far, thank you!

If you liked this newsletter, send it to your 1 marketer friend – and catch up with them, you probably haven’t spoken for a while. 😏

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