When should I start with conversion rate optimization?

Author

Rasmus Rikken
April 18, 2023

Read time: 2 minutes 41 seconds

Hey there! Here you’ll find cool shit about marketing & actionable insights.
Simple tools, resources, and frameworks to make you a better marketer.

TL;DR of today’s newsletter:

  • When should I start focusing on conversion rate optimization?

  • Three useful links of the week, as usual. 😉 

Let’s dive right in.

Midjourney Prompt: Create a thoughtful illustration representing this idea: "When I endeavored into Conversion Rate Optimization for the first time some years ago, I thought it to be a monster that involved complex planning, and entire website overhauls. I was wrong. It can be easy."

When should I start with Conversion Rate Optimization (CRO)?

When I endeavored into CRO for the first time some years ago, I thought it to be a complex beast that involved complex planning, execution, and entire website overhauls. Needless to say, I was wrong.

If you’re a small team or a solo player, you could start by collecting user data and evaluating which elements need improvement by establishing a hypothesis.

In the world of conversion rate optimization (CRO), a hypothesis is an assumption on which the optimized test variant is based.1

A conversion rate optimization experiment can be as simple as A/B testing your site title, description, button, color, or CTA.

But when should I start with CRO?

As soon as possible. After you have a product, a website, or a funnel to optimize, that is.

If your site has no incoming traffic and no plan or strategy to generate site visitors, then focusing on on-site optimization will obviously not do anything.

But if you’ve got a consistent flow of website visitors, start throwing around some simple A/B tests to convert more traffic.

There can be tremendous upside with very surface-level experiments. For example, a company called Chameleon increased their conversion rates by 30% with just a minor change to their navbar. 📈 

Working on your conversion rate early on brings in more revenue from your marketing efforts, faster. And better ROIs from your top-of-funnel efforts.

Until the end of September 2023, you can start with the free (but very solid) Google Optimize for your experiments. At some point after that, Google Analytics 4 hinted at implementing experiments into their analytics tool.

A quote I’m pondering

“… success depends on your ability to tolerate discomfort.” – Casey Rosengren 

Three links of the week

  • Need help with choosing influencers to get optimal engagement, according to science? Thomas from Ariyh can help you out with this.

  • Instagram announced improvements to Reels – tools to find out what’s trending, new metrics, and more. Take a look here.

  • To succeed at startup marketing, a company needs 3 things. Check them out here from a B2B marketing-focused newsletter by MKT1.

What the fuck I’m up to?

I’m reading a book on Web3 marketing that came out recently by the former CMO of ConsenSys (closely tied to Ethereum), Amanda: https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951

It’s a great book to gift other marketers who aren’t too familiar with crypto as there’s full history and overview on it, with interesting parallels from when the internet came to exist (ICP, etc).

It also has a cool NFT you can redeem if you purchase the book, giving you access to a gated Telegram group with some pretty interesting people 😉

On another note, we got invited to my friend's wedding this summer, and I was asked to be the DJ for the evening event. It’s been a low-key hobby of mine for a while now, time to put my skills to the test. House & DnB only, though. 🥁 

And that’s a taco. If you made it this far, thank you!

If you liked this newsletter, send it to your 1 marketer friend – and catch up with them, you probably haven’t spoken for a while. 😏

Simply copy-paste this link: rasmus.beehiiv.com/subscribe